Fundraising campaign within the Greeting Cards division that successfully raised above-budget income to support cataract surgeries.
The 'Gift of Sight' campaign was implemented under the Greeting Cards/Community Relations Division as an additional revenue stream to support free cataract surgeries and Eye Hospital services. In FY 2025/26 the Give the Gift of Sight sub-budget was Rs. 6,000,000 (budgeted) and actual income recorded was Rs. 8,281,045.
FY 2023/2024
The highest income-earning fundraising activity, mailing 60,000+ packs to donors during Vesak, IDOP, and Christmas to support elder vision restoration.
FY 2023/2024
A transformative year achieving Rs. 18.2M revenue (3x growth) through the 'Give the Gift of Sight' campaign, where bulk card purchases sponsored cataract surgeries.
Ongoing
Established in 1990, this project collects micro-donations via 2,033 tills island-wide, with recent 8% growth driven by tourism in coastal areas.
Nov - Dec 2024
Participation in seasonal bazaars and hotel/mall sales to raise funds and increase visibility.